situation
One of our clients, a major automotive manufacturer with which we’ve worked for over a decade, relies on its dealer channel to be its ambassadors. In 2008, they wanted to transform their dealer training program to a performance improvement system in order to help their channel be more effective in growing vehicle and parts & service sales.
solution
Maritz proposed, implemented and is managing a restructured program linking training, certification, and Rewards & Recognition for all dealership employees. This integrated program enables customizable course selection for Dealers, managers and front-line staff in Sales, Parts & Service, Fleet and Management departments.
Participants enter through a web-based portal, can complete an online assessment and determine the appropriate certification path, which can be approved and amended by their manager. Courses can be completed online and in-class to offer a well-rounded learning experience with product information, training resources, reporting tools and personalized curriculum.
A simplified approach for all teams and an evolved, streamlined certification path allows greater consistency and smoother completion for everyone. It also permits future expansion and enhancements to the program.
results
- 40,000 web courses completed, and over 2,000,000 visits to the training site
- Year-over-year certification increases: Sales rose 5% and Parts & Service rose 6%
- Continued opportunity to expand and enhance the program
