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loyalty

Customer insight and strategies to deepen relationships and drive profitable behaviours.

point of view

ongoing meaningful 2-way dialogue

When you have good customers, you want to get closer to them, to help them feel great about you. When you do, you can start to build relationships with them. But just as it is with human relationships, you need to keep making them feel appreciated, seen, heard and loved, so that they want to stay.

We help you do this by designing relevant loyalty solutions that help you get to know, understand and influence customers. In return, they will feel more connected and loyal to you, and they’ll show this loyalty through their buying habits, the things they say and the way they contribute to your community. When you can succeed in inspiring true loyalty, you build the long-term relationships that build your brand.

thought leadership

"Loyalty programs can still do so much more to connect marketers and their customers, as well as address the converging pain points they experience."

Rob Daniel, M.Pl
Managing Director, Loyalty and Research
rob.daniel@maritz.com
linkedin: connect with Rob

"The do-this-get-that model for loyalty needs work; successful loyalty solutions tomorrow will account for savvy customers with increasingly sophisticated needs, and will influence individuals as well as the communities in which they participate."

Scott Robinson
Loyalty Consulting Director
scott.robinson@maritz.com


services

insights
  • loyalty consulting 
  • attitudinal/behavioural research and analytics 
  • financial modelling and ROI 
  • customer experience consulting 
  • program performance audits and optimization
solutions
  • program design
  • loyalty technology platform 
  • loyalty lifecycle design 
  • segmentation and CRM 
  • facilitated workshops 
  • marketing and communications
  • develop and execute
engagement
  • marketing and communications 
  • rewards and experiences 
  • fulfillment