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creative

Creative is about putting pizzazz into communications so that they really engage.

point of view

engage, motivate, measure

Creative is about putting pizzazz into communications so that it really engages your audience of consumers, employees and channel. Done well, you can start a two-way conversation that makes them want to interact with your brand. To keep their interest, it’s no different than what works for all lasting relationships: be interesting and relevant. Give more than you take and listen to what they have to say.

But, it can’t be all talk and no action. The ideal end state of creative is to drive consumer referrals, word-of-mouth, endorsements and, ultimately, sales. We get how communication affects people, which is why we help you say what you need to say in a way that’ll be heard. 

thought leadership


“The most effective messages speak to the mind and appeal to the heart.”

Gayle Duncan, BSc., MBA
Vice President, Marketing
gayle.duncan@maritz.com
linkedin: connect with Gayle

"In creative, our rigor starts with qualifying the ‘hearts and minds’ notion behind moving people from one state of perception or behaviour to another. We’re specific and deliberate about leveraging rational drivers that can guide emotions, or tugging emotive levers to align rationale. Then, and only then, do we define the communications mix that best guides that outcome."

Sean Claessen
Vice President, Strategy & Creative
sean.claessen@maritz.com

services

  • brand/corporate identity 
  • communications strategy 
  • creative platform 
  • graphic design 
  • printed collateral and signage 
  • social media strategy 
  • mobile marketing strategy 
  • live event collateral, speaker and staging support 
  • videos 
  • radio campaigns 
  • desktop publishing 
  • experiential marketing 
  • direct mail 
  • OOH/billboard 
  • websites: HTML/flash 
  • WAP Sites 
  • e-mail campaigns 
  • eLearning interfaces