see how we do it / insights / automotive

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automotive

Maritz is uniquely positioned to be able to integrate our automotive research and industry knowledge to develop programs that engage automotive consumers and educate, enable and motivate dealership employees.

thought leadership

"Emotionally engaged employees are instrumental to delivering your brand promise and a positive customer experience. Maritz can make this happen."




Paul McCallum
Director, Automotive Sector
paul.mccallum@maritz.com
linkedin: connect with Paul

 

"I love history and one of my favourite characters is Winston Churchill. He said 'However good the strategy, occasionally it's good to look at the results'. Through our work, we provide clients with an in-depth analysis of their results in the marketplace and, perhaps more important, how to take action on what we find to improve performance."

Chris Travell
Vice President, Automotive Research
chris.travell@maritz.com
linkedin: connect with Chris

services

research
  • annual new vehicle customer study – the largest, longest running syndicated consumer automotive study in the Canadian market
  • quantitative research studies including the new vehicle pricing study and new vehicle rejecter study
  • ad-hoc quantitative and qualitative studies
learning
We collaborate with our clients to create learning solutions that:
  • align with core business issues
  • leverage proven instructional strategies with the most cost-effective mix of delivery approaches and technologies, and
  • move the needle on key performance indicators
loyalty
We develop programs to build and sustain automotive customer loyalty
  • design, development and execution of incentive programs
  • motivational travel, merchandise, experiential awards and proprietary electronic point card technologies
marketing communications
Extensive range of communications materials to support our automotive clients, including:
  • communications campaigns
  • marketing strategies
  • point-of-sale material
  • consumer product brochures
  • direct mail campaigns
  • digital and printed training materials
  • digital signage
meetings, events & incentive travelA wide range of consumer and channel-focused events and promotions, including:
  • consumer promotions
  • auto shows
  • product launches
  • ride & drive events for consumer, fleet, media and dealership personnel
  • national dealer meetings
  • national dealer meetings
  • dealership VIP events 
  • sales rallies 
  • media product leads 
  • coordination of all travel logistics, including on-site program management
interactions & technologies
  • lead management 
  • CRM loyalty platforms 
  • event management platforms 
  • 2:1 marketing portals 
  • learning management systems 
  • incentive program tracking and management
  • reward redemption 
  • online training portals