Over the last few decades, loyalty programs have become all the rage. Everyone wants a loyalty program to keep their customers happy. We all have a dozen loyalty cards in our wallets. The world is obsessed with points.
Points are not the point. Points and cards and programs are tools, not outcomes. Ultimately, what everyone is after is an emotional evolution where customers, brands, communities and employees are connected. true loyalty.
true loyalty is what you feel when promises are fulfilled. It leads you to make decisions based on the big picture and not be distracted by temporary flash from others looking to lure you away. true loyalty is what drives people to get to know each other better, to support each other and to become truly invested in each other long term.
In the business world, true loyalty is the ideal outcome of all marketing activities; activities that are integrated and aligned so that the brand performs consistently at every stage in the relationship lifecycle to fulfill its promises. That means, staying consistent before, during and after a transaction. It is nurtured continuously through digital and live experiences that, even in challenging times, reinforce a meaningful value exchange and promote brand advocacy.
We help our clients build true loyalty by
- Understanding, enabling and motivating their key audiences at all stages of their relationship
- Engaging people’s natural drives to acquire, engage, create and defend
- Focusing equally on Consumer Loyalty, Sales Channel Loyalty and Engagement Marketing to impact on all the people who influence your brand
- Building far-reaching solutions from our in-house specialties in research, loyalty, creative, learning, incentives, events, digital and insights & analytics
We help our clients create smart, effective and memorable experiences that epitomize their brand promise, drive results and inspire true loyalty to help realize the potential of all their people and the success of their businesses.